Thursday, March 11, 2010

The making of BeNeighbor.ly

I first heard about the concept of an app to facilitate paying forward when Lorri took the stage to pitch us her idea. She recounted an experience she had when she was on holiday with a friend, and they had gone for breakfast. When it came time to settle the bill, their waitress informed them that someone had already paid it for them.

Needless to say Lorri and her friend were very surprised by and appreciative of the gesture. They wanted to pay it forward, but also wanted to be creative about it - to do something which would be thoughtful and creative, instead of doing the same thing and paying for someone else's meal. Lorri found herself wishing for an app which she could've gone to, browsed by location, and found someone to pay it forward to.

After the pitch the team slowly formed through discussions about her pitch, and we've basically taken that idea and run with it. The idea itself has gone through many iterations over the past two days, and we can't wait to share it with everyone else. Which isn't very far away now! Launch is scheduled for right after arriving at Austin, which should be in an hour or two, depending on the traffic.

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